Tuesday, February 22, 2011

HOW TO: Grow Your Sales and Revenue Using 2D Codes

"Businesses that don’t understand how to use 2D codes think that they’re just a way to drive people through to a mobile landing page. But businesses that get it are using them in a variety of new and innovative ways — all of which lead to increased customer loyalty and greater revenue per customer."
by Jamie Turner

How to Use 2D Codes for Business

The term “2D code” is used to describe the category in general, not any specific type of code. Some of the most common types of 2D codes include Datamatrix, EZ Code, Microsoft Tag, QR Code, SPARQCode and ScanLife, among others.

Even though 2D code usage is increasing, the average consumer hasn’t used one yet, so you’ll have to help them get started. Typically, this means putting a short caption underneath the 2D code that tells people where they can download a reader for their phones, and explains the process of scanning the code.

Click here to find out How the Fortune 500 Use 2D Codes or QRcodes as we call them

Other ideas besides putting it in a Wristband:

  • “Hello, My Name Is” Tags
  • Outdoor Billboards
  • Websites
  • Business Cards
  • Books, Articles and eBooks
  • Webinars
  • LinkedIn and Facebook Pages
  • T-Shirts
  • In-Store Posters with Coupons
  • Dial a Phone Number

1 comment:

  1. The QR code is a remarkable marketing tool. With the growth of mobile usage and mobile technology, QR codes will be a very potent revenue variable.